Jack Daniel's Old No. 7 by Brand New School
Brand New School created this piece of art in black and white for Jack Daniel's ad and its slogan "What the label doesn't tell you, a sip will". BNS have a complete project page with the ad in Quicktime format.
During 2010 they will release 2nd and 3rd part of this campaign that talks about the origins of Jack Daniel's brand.
Wikipedia can do it too if you are curious.