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70 ideas is a careful selection of the 70 most creative videos produced each year

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Audi UK - Economy Drive

Average: 3.8 (11 votes)

Elegant black and white piece filmed in Sydney, using bulbs to represent the energy saved by the Audi cars.

Creative directors: Paul Yull & Adi Birkinshaw. I strongly recommend have a look to the portfolio of Paul.

Lastly, this TV spot was directed by Ne-o (Stink London) and the agency behind it is BBH London, whose Audi Q5 Box commercial also is included in the 70ideas 2009 selection.

The post-production was made by The Mill, who created the bulbs and care of making the shadows look so realistic.